Before we run a SEO Search Engine Optimization campaign, make sure you know the answers to these 3 very important questions from the prospective client:
What is Search Engine Optimization (SEO)
Search Engine Optimization (SEO) is a set of practices designed to improve the appearance and positioning of web pages in organic search results. It targets the users that are most likely to convert on your website and takes them there.
Learn more in our article about Search Engine Optimization
1. What are your business objectives?
Since we’re talking about SEO, your likely objective will be to “increase traffic” but try to dig a bit deeper and understand what’s potentially underneath this. As there are several true business objectives that can be extrapolated from “increase traffic”, here are just a few:
- Increase revenue
- Increase traffic quality
- Increase conversion rate
- Increase visibility in search results
- Optimize Google My Business listing
- Outrank competitors in search results
2. What are your target search terms?
Simply looking at what the site currently ranks for is not enough. Have a discussion with the prospective client and understand what search terms and phrases they want to rank for.
3. Who are your key competitors?
Finally, not only will this help you provide context around their current search performance, but it may also help you in the future by potentially supporting a business case for additional work that helps your prospective client compete more effectively against their competitors.