In this post, we go through Digital Marketing Concepts. We cover Six of the most essential concepts. Content Marketing, Search Engine Optimization, Pay-per-click, Social Media Marketing, Email Marketing and Affiliate Marketing.
Digital marketing is marketing that uses purely electronic means to advertise products and services.
To achieve effective digital marketing, you should. Firstly, create a customer persona. In addition, you should determine which digital channels are appropriate. Therefore, reaching your target audience.
Each concept has its own advantages. For instance, depending on the message you want to deliver, and the goals you have for your message.
Here are six of the most essential types of digital marketing concepts we go through in this post:
1. Content Marketing
Content marketing is a form of digital marketing focused on creating, publishing, and distributing content for a targeted audience online.
You can attracts new customers by creating and sharing valuable free content. They can be presented in a variety of formats, including;
- white papers
- email newsletters
- case studies
- how-to guides
- question and answer articles
- blogs, etc.
2. Search Engine Optimization
This involves creating content based on the ranking of your keywords in search results. Search engines order web content based on popularity and relevance in the search engine results pages.
Write content to better target short-tailed keywords and long-tailed phrases with high search volume online. Most people use search engines to find content. Having a powerful presence on SERPs can help users find your content.
Keyword research is important to identify the alternative keywords and phrases people searched for related to your content.
Create an index page and organize website content by using keywords in category titles. This will help readers find information and improve the search engine’s results. The search engine crawls this information to find content that ranks higher.
Continously optimise the “On-page” and “Off-page” SEO.
On-page SEO - keywords in your content that assist the search engine in finding content Off-page SEO - linking to content on other pages to improve the reach and customer conversion of your content.
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Pay-per-click advertising is an advertising method in which you pay an advertising network for each click you receive on your ad.
The advertising network uses your provided content, and posts them on websites to drive traffic to your website. It’s a way of buying visits to your site, rather than attempting to “earn” those visits organically.
Click-through rate. The ratio of people who clicked on your ad, compared to the people who viewed your advertisement. Cost per action. The amount of money it costs you for each click, lead or sale based on the metric you're tracking. Return on investment The amount of money you receive from your advertising efforts either by ad creative, campaign or overall.
4. Social Media Marketing
Grow your followers. Firstly, you can use one or more social media profiles or business pages. After that, continuously grow the number of followers that you can market to in the future. In addition, make posts sharable across all platforms to improve brand awareness.
Direct followers to your site. Use messaging or profile page post link that directs people to your website, products or services. You can use a call to action to lead followers to the website.
Use social advertising. You can pay for ads to grow your followers. Also, ads can be used to direct users to a webpage to find out more about your products or services.
Interact with the online community by communicating directly with followers through instant messages and comments. This offers an opportunity to learn more about an audience. This can help you design products or services that consider their preferences.
5. Email Marketing
You can also use email marketing. For instance, to send mass-produced promotional material to customers who sign up for a subscription.
Firstly, analyze customer interactions. In addition, use open and click-through rates, to determine how many emails recipients opened and followed links to the page.
Send recurring emails newsletters and promotional material in emails. For example, company events, news, promotions and plans. Similarly, create content that engages consumers. In addition, include information about product launches. Likewise, create urgency with limited promotions, sales, coupons or rebates.
Be sure to personalize each email. For instance, by Including the customer’s name in the subject line. In order to increase these rates.
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Read more on Email Branding.
6. Affiliate Marketing
This involves rewarding affiliates for each visitor or customer brought by the affiliate’s own marketing efforts. However, sales are the determining factor.
You should create an affiliate program. For instance, that rewards anyone involved, with a commission, on the sales you generate.
Users simply searches for a product they enjoy. Affiliates can earns when each sale is made, through their link. As a result, they promote your product. Finally, you can monitor the transactions. For instance, sales can be tracked via affiliate links.
In other words, set your own digital marketing goals, depending on your target audience. After that, determine the best metric to use for measuring and monitoring performance. For example, Web Hosting and Domains using our affiliate link.