This article seeks to help you better understand the core of design.

What is Design?

It is a way for us to deliver meaning from our ideas to the experiences we craft. The broad impact of this craft is to create a certain type of feeling, that satisfies a deeper sense of identity.

Grouped by our Senses

It is not limited to what we see and hear, it is made up of all the five traditional senses we have. They are the essential to the ways we understand and perceive the world around us.

This are the five Groups that are made up from our senses:

  1. Visual from what we see with our eyes.
  2. Sound by what we can hear using our ears.
  3. Smell when using our nose.
  4. Taste through our taste buds in our tongue.
  5. Touch mostly by our skin and sometimes internally.

Each of this groups form many different aspects of design used today, like graphics under Visual. Read more on Design Based on Senses

Concepts of Design

We should use concepts as foundational ideas to gives depth, meaning and direction.

  • is as much an art as it is a science as it takes from both elements.
  • is not about making things pretty just for the sake of it.
  • should be natural and unhindered.


Describes what users can accomplish with a design. For example, a digital piano that
includes integrated piano lessons.


Features are how functions are implemented. For a concepts to be based on functions.
Nevertheless, a unique or valuable feature might be used as a concept. For example, a bathtub that glows with color
temperature to indicate water temperature.


Based on a quality objective or approach. For example, a lightweight bicycle tire rim that is unbreakable
such that it will last 1 million kilometers.


An idea for the shape of a chair that looks like a cocoon.


A style concept such a cyberpunk looks for a keyboard that makes use of bare metal and neon buttons.


Seeks to inspire emotions such as shoes that inspire power and confidence.


Design concepts that embody usability goals such as productivity. For example, a media editing tool that automates
all grunt work such that users can focus on creative elements of a project.


A technical concept that achieves design objectives in areas such as performance and efficiency. For example, to improve
efficiency of car aerodynamics.


Organic concepts such as a house designed to blend into its natural surroundings. It is common for architecture and
interior design concepts to be based on an analogy to nature. For example, a green building based on a “vertical
forest” concept.


Customer experience concepts such as headphones designed to be light and comfortable such that they feel like an
extension of your body.


Community concepts such as a living street or play street.


Designs concepts based on culture or subculture. For example, a concept such as “unbelievably
plain but functional” for fashions designed to appeal to the normcore subculture.


Risk based concepts such as Nonstick cutlery.


Environmentally friendly. They minimize damage and improve quality of life. For example, a fully
biodegradable package that turns into harmless elements such that it doesn’t contribute to ocean plastic.

Design Process

Every step that a designer takes in order to solve problems. Read More on our post, Design Process.

Design Styles

Design has different styles. In other words, each style has its own unique characteristics, flavor, finish and experience. Read More on our post, Design Styles.

Types of Design

We have gone through 7 basic types, as a plan or specification for the construction of an object or system or for the implementation of an activity or process. Read More on our post, Types of Design.

About Brian Gathu

mmGathu is a business and tech geek who spends half of his day, branding and designing. While the nights are spent on writing. You can check out-